Wednesday, January 30, 2013

The RIAA Isn't The Only Game In Town

In addition to the Recording Industry Association of American (RIAA), the International Federation of the Phonographic Industry (IFPI) is a wealth of information for anyone following a career in the music industry. One of the best sources of information that the IFPI offers is the Digital Music Report. Every year, the IFPI compiles data from numerous sources in order to provide an accurate picture of the trends happening in the music industry’s digital market. One of the reasons I especially enjoy the IFPI’s site is that it is an international, global association. While the RIAA covers legal protection and rights of music labels and publishers in the United States, the IFPI looks at the global trends in the music industry. In the current Digital Music Report, one can find information regarding the use of digital content (access or ownership), bundling music for the mass market, news about what artists and publishers can do to protect online content, and strategies that other countries are implementing to protect and market their music. The report contains well-written, thorough articles as well as a myriad of statistics on music sales, consumer trends, and other marketing data that will assist any self-respecting music entrepreneur in expanding their brand and growing their business. They also have a report archive where the .pdf file of previous yearly Digital Music Reports can be downloaded, which allows anyone in the music industry to study the trends and changes that have been occurring since the digital age of music began.

In the 2012 Digital Music Report (which covers the trends and data from 2011), the chairman of the IFPI, Placido Domingo, writes about “A digital world that rewards artist and creators.” He speaks of the challenges artists and creators have in the digital world in remaining profitable and protecting their content, just as they were and are able to do with physical content. The IFPI is attempting to create partnerships between governments, legislators, and Internet partners to ensure that we continue to develop “…an environment in which the public can enjoy the benefits from a successful digital music sector”. Only by working together will we be able to create this ideal environment.

1 comment:

  1. I really enjoyed your post. I was not knowledgeable about the IFIPI until today. Artist and Creators do have a harder time protecting their music and revenues from their music now because of the Technological Era and the internet. It is wonderful that there is an association that provides information on how they can protect their digital work.